I'm Damian —

a lawyer, franchise consultant, franchise developer, author, and founder of The Franchise Code.

I live and breathe franchising — I eat, sleep, teach, speak, and write about every aspect of it.

If you’re looking for someone to advise on your franchise journey, be a guest on your podcast, or lead a workshop or seminar,
I’m the person you should talk to.

I believe in one thing strongly:
“Be as unrealistic as possible — and then figure it out to make it REAL.”

Let’s build, grow, and transform the future of franchising — together.

Mission and Vision

Mission

To empower entrepreneurs, business owners, and organizations by providing expert franchise consultancy, education, and support — helping them structure, scale, and succeed with integrity, innovation, and sustainable growth.

Through The Franchise Code, I aim to demystify franchising, foster strong franchise relationships, and build franchise systems that stand the test of time.

Vision

To be the leading voice and trusted partner in the franchising world — locally and internationally — inspiring a new generation of franchisors and franchisees to create opportunities, drive innovation, and shape a fair, vibrant, and thriving franchise ecosystem.