Franchising in Its Truest Meaning: Contractual in Origin, Fiduciary in Relationship
Franchising is commonly described as a contractual relationship. A franchisor grants a franchisee the right to operate a business under an established brand and business system, while the franchisee pays fees or other consideration in return. That description is legally correct, but philosophically incomplete. In my view, franchising in its truest meaning is not merely […]