I’m excited to announce that my book, The Franchise Code: Start, Structure, and Scale Your Franchise in Malaysia, will officially launch during the Franchise International Malaysia (FIM) Exhibition and Franchise Asean Conference 2025, at the Pit Stop (Sub Event) on 9th May 2025 at 12 noon!
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This book is more than just a guide — it’s the culmination of over 20 years of experience in the franchise industry, distilled into a practical, actionable manual tailored for the Malaysian market, but relevant for aspiring franchisors and franchisees everywhere.
About the Book: The book idea started around 2017/2018 with 15 Chapters titled “Navigating the Franchise Web”, NOW its known as “The Franchise Code: Start, Structure, and Scale Your Franchise in Malaysia”, is structured into 23 detailed chapters, each designed to guide readers through the entire lifecycle of building and growing a franchise. It covers:
(a) Starting Out: How to determine if your business is franchisable, preparing yourself mentally and strategically for franchising.
(b) Structuring Properly: Building your franchise model with strong foundations — including franchise agreements, disclosure documents, operations manuals, and setting the right fees and royalties.
(c) Scaling Up: Practical strategies on how to expand locally, regionally, and internationally, including leveraging technology, AI, and sustainable practices.
Each chapter is marked for Franchisors, Franchisees, or Everyone, making it easy to follow depending on your role or interest. Highlights from the 23 Chapters include:
(a) How to prepare your business for franchising in Malaysia;
(b) Understanding the Franchise Act 1998 and franchise registration requirements;
(c) Crafting a Franchise Agreement and Disclosure Document that protect both parties;
(d) Building a strong Operations Manual — the heart of franchise consistency;
(e) Structuring franchise fees, royalties, marketing contributions, and support systems;
(f) Choosing between company-owned, franchised, or hybrid models;
(g) How to scale without losing your brand soul;
(h) Common pitfalls that derail franchises — and how to avoid them;
(i) Government, Registrar, MFA’s role;
(j) How AI and digital tools are reshaping franchise management;
(k) Franchise Development for Franchisors and Franchise Journey for Franchisees;
(l) Should franchising be regulated or self-regulated? A look into future governance.
And much more — real-world examples, key checklists, templates, and lessons from success and failure.
See you around!