Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.
While waiting for my children after a church activity, I indulged in a McDonald’s Durian McFlurry, which comes with a unique spoon. This spoon isn’t a straw, as many assume, but rather an exclusive tool designed for efficiency. McDonald’s employees attach it to a machine to mix toppings into the soft serve, meaning it doubles as both a mixer and a spoon for the customer.
Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.
Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.
This serves as a perfect analogy for drafting an Operations Manual. Just as McDonald’s ensures that every McFlurry is mixed consistently by incorporating a multifunctional tool, an Operations Manual should clearly define every tool, process, and role in a franchise system. Often, businesses assume that tools or procedures are self-explanatory, but just like how many customers don’t realize the true function of the McFlurry spoon, franchisees and their staff might overlook key details unless they are explicitly documented.
In the context of franchise operations:
(a) Define Every Tool’s Function – Just as McDonald’s specifies that the spoon is both a mixing tool and an eating utensil, an Operations Manual should document how each tool or piece of equipment is used to ensure efficiency and consistency.
(b) Standardize Processes – The McFlurry mixing process ensures uniformity across locations. Likewise, a well-documented manual ensures franchise units deliver a consistent experience.
(c) Avoid Misuse or Assumptions – If McDonald’s employees weren’t trained on the spoon’s function, they might use the wrong tool, compromising quality. Similarly, without clear instructions, franchisees may make operational errors that affect the brand’s standards.
This reinforces why an Operations Manual isn’t just about listing steps—it’s about explaining why each step and tool matters. Removing assumptions, ensuring consistency, and optimizing efficiency are key to maintaining a strong franchise system.
I must say, the Durian McFlurry is good!