Pit Stop – Book Introduction – The Franchise Code
I’m excited to announce that my book, The Franchise Code: Start, Structure, and Scale Your Franchise in Malaysia, will officially launch during the Franchise International Malaysia (FIM) Exhibition and Franchise Asean Conference 2025, at the Pit Stop (Sub Event) on 9th May 2025 at 12 noon! This book is more than just a guide — […]
24 April 2025 – Day 1 of the International Franchise Conference
24 April 2025 – Day 1 of the International Franchise Conference Organised by Franchise Asia Philippines 2025 Theme: “Building Success Together.” What a vibrant, high-energy start—brilliant speakers, bold conversations, and practical topics ranging from branding and tech to operations and strategy. A true gathering of minds and hearts. But what did I really gather? What […]
Another enriching day
Another enriching day with Dr. Benjamin Litalien as we continue the Certified Franchise Executive course. Over the past two days, one recurring theme has been “Social Networking.” Dr. Ben emphasized that in franchising, success is not built in silos. It’s built through intentional, authentic relationships — among franchisors, franchisees, consultants, and peers. Social networking in […]
I am honoured
I am honoured to be part of the pioneer Malaysian team attending the prestigious Certified Franchise Executive (CFE) course in the Philippines, hosted by the Philippine Franchise Association from 22–23 April 2025. This incredible opportunity came through the kind invitation of the Philippine Franchise Association (PFA). I’m truly grateful to have participated alongside other passionate […]
It was the same old story
I just came back from Kuala Lumpur after meeting several franchise clients—and once again, it was the same old story. “The franchisor didn’t do this…”, “The franchisee didn’t follow that…”—blame passed back and forth like a hot potato. It’s always easy to point fingers. But the truth? Franchising is messy—because you’re not just dealing with […]
The Final 100m – The Book Cover Is Up. The Race Is Run
The Final 100m – The Book Cover Is Up. The Race Is Run. What began as a call up, then, an idea — a burden, even — has finally crossed the finish line. The Franchise Code: Start, Structure & Scale Your Franchise in Malaysia is now complete. And with the unveiling of the book cover, […]
I was in MyIPO (Intellectual Property Corporation of Malaysia)
I was in MyIPO (Intellectual Property Corporation of Malaysia) this morning for an ex-parte hearing to challenge an Opposition by the Registrar of Trademarks on the grounds of alleged similarity. While these hearings are formal in nature, they are not as procedural rigid as court proceedings AND are a regular part of trademark practice for […]
Choosing a book cover is not a simple task
Choosing a book cover is not a simple task. It goes beyond design and delves into the psychology of your audience, the positioning of your content, and the long-term branding of your message. A cover acts as the book’s handshake—it creates the first impression and either invites the reader in or turns them away. It […]
We are at Booth 38 at KLCC Convention Centre
We are at Booth 38 at KLCC Convention Centre from 8th to 10th May 2025.
“All is not lost.”
Embracing USA Tariff – All is not LOST. “All is not lost.” These words, once roared by Karpal Singh, the Tiger of Jelutong, after DAP party’s defeat in 2004, still echo today. On April 17, 2014, we lost a fearless fighter, but his unwavering spirit of resilience remains a guiding force. Today, as the world […]