McDonald’s Durian McFlurry
While waiting for my children after a church activity, I indulged in a McDonald’s Durian McFlurry, which comes with a unique spoon. This spoon isn’t a straw, as many assume, but rather an exclusive tool designed for efficiency. McDonald’s employees attach it to a machine to mix toppings into the soft serve, meaning it doubles […]
Around the Corner to Around the World
Around the Corner to Around the World by Robert Rosenberg is a remarkable book that provides deep insights into the rise, fall, and resurrection of Dunkin’ Donuts. Rosenberg, the son of Bill Rosenberg, was the CEO of Dunkin’ Donuts for 35 years, from 1963 to 1998, and also served on the board of directors of Sonic Corp and Domino’s Pizza.
Exciting News!
Exciting News! We are thrilled to announce the release of our first book on franchising, The Franchise Code: A Step-by-Step Guide to Structuring & Managing Franchises in Malaysia. This book is the first in The Franchise Code series, offering valuable insights and practical guidance for franchisors, franchisees, and industry professionals. We are planning to launch […]
Welcome to The Franchise Code
Welcome to The Franchise Code—your essential guide to navigating the world of franchising in Malaysia. Franchising is often misunderstood. Many see it as a shortcut to success, a quick way to generate wealth. But the reality is far from it. A successful franchise is built on solid foundations—knowledge, preparation, and the right strategy. There are […]